About

Hello, I’m Seán Griffin, the copywriter for Peninsula UK. 

Whilst completing a digital marketing apprenticeship, I started as a junior digital copywriter with JD Sports. 

After three years, I moved to a digital marketing agency to work as an SEO content writer. 

I then returned to an in-house setting, developing a range of content to build brand awareness, crafting keyword‑driven articles, optimising on‑page elements, and aligning content with search intent.

Today, I’m able to use my blend of experience to create guides that are engaging and educational.