Book Review: The Leader In You by Dale Carnegie

Peninsula Team

November 11 2011

‘About 15 per cent of one’s financial success is due to one’s technical knowledge and about 85 per cent is due to skill in human engineering – to personality and the ability to lead people’. Dale Carnegie.

In today’s fast moving business world, clients are looking for something more. Businesses can no longer avoid the need to consistently consider quality improvement and ignore the wants and needs of their customers. Dale Carnegie, in his book ‘The Leader In You’ refers to relationships as the cornerstone of business development, not least fundamental because the ‘human-relations revolution’ is necessary. He suggests that in order to survive in the business world, ‘their people will have to think quicker, work smarter and dream wilder and relate to each other in very different ways…’

Carnegie suggests that this new culture requires a completely different breed of leader, ‘the day has long since passed when a company could be run with a bullwhip and chair…’  The type of leader he refers to will have to communicate and motivate others using very different skills, compelling one to be pre-emptive and responsive to constant change, and by making use of the untapped and creative talent that exists within their workforce, central as they are part of driving the business forward.  

Carnegie may not have known how fast things would change, as they have done so over the last 30 years, although he did leave a set of principles which are just as relevant today, appropriate to the highly stressed, fast and changing world.  An interesting read detailing basic tools that any business leader can apply practically:

- Look at things from the other person’s perspective,
- Offer genuine appreciation and praise,
- Harness the power of enthusiasm,
- Respect the dignity of others,
- Don’t be overly critical,
- Give people a good reputation to live up to,
- Keep a sense of fun and balance in your life.

Click the following link to buy the book here:

Suggested Resources