You cannot put a price tag on loyalty, but you can make a concerted effort to inspire a loyal workforce.

Alan Price – CEO at BrightHR

March 13 2015

Influential, respected individuals often earn loyalty. But can the same be said for a business? A question that many business owners ask is, ‘how do you gain loyalty from your employees?’ – the answer is, it requires compassion, strong leadership and a shared vision of a successful future. Some employees are driven by a good wage and a comfortable job – however, if the amount an employee is being paid suits their current lifestyle, and they lack the ambition to climb up the ranks, the employee is not loyal. If they find a company that pays more than they currently earn for doing the same job then they are likely to leave. Look to keep the employees you fear may leave engaged, by giving them meaningful, important tasks. However, employees who show enthusiasm and the drive to succeed at each task they perform have the potential to be long-standing, loyal employees – they share the same passion and vision of success as the employees who have served your business for 25 years once did (and probably still do). It’s natural to seek out a leader when working in teams or as part of a business that requires clear directives. Effective leadership can generate loyalty by providing a figure to work for. A leader must be prepared to engage and manage their team through difficult periods, and celebrate the success and achievements on both small and large scales. You cannot put a price tag on loyalty, but you can make a concerted effort to inspire a loyal workforce. Keeping employees engaged and driven to work hard for a shared goal is certainly key. Assess your managers and see if they are leading their teams effectively; without strong, respectable leaders, employees are likely to look for someone to follow elsewhere.

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