Data Campaign Manger

Data Campaign Manger

Manchester City Centre

Upto £40,000 basic dependent on experience + Excellent benefits package

As Data Campaign Manager you will be responsible for driving campaign performance reporting as well as co-ordinating campaigns with the marketing and events teams to increase Peninsula’s sales activity. As well as optimising our dialler system to enhance the sales team’s efficiency and effectiveness.

The ultimate goal is to assist our front end sales team with KPI metric improvements and providing coaching insights for the management team in order to get the very best out of our data and our sales team performance.

Day to Day Responsibilities

• Ensuring the effective set up, configuration of all campaigns within the CRM and dialler.
• Optimising and managing data within Salesforce. Taking full responsibility for data configuration and performance.
• Adding in data management and analytics across the sales department, working with marketing to deliver personalised campaigns, which will maximise the sales team’s output and efficiency both on inbound and outbound activity.
• Use real-time data to spot trends and forecast using the information available.
• Create detailed reporting and analysis on performance on dialler and data optimisation.
• Analyse to identify potential problems and issues and document all contact activity, liaising with senior stakeholders within Sales, Marketing and Salesforce departments.
• Responsible for real-time analytics - monitor and adjust the performance of all systems.
• Development of future capability and technologies.
• Enhance quality and usability of data e.g. deletion of duplicate records or inactive contacts, create/apply tools and methodologies to efficiently improve data quality.
• Create campaigns with clear dialling strategies, considering existing “rules of engagement” that ultimately ensures the right level of contact, drives conversion and improves efficiency.

Key requirements

• Essential experience in SQL, Power BI and Salesforce, along with experience within telephony dialler systems
• MI / Reporting experience.
• Strong analytical skills with the ability to spot trends and opportunities in data.
• Ability to provide in depth analysis on data and output and provide suggested actions.
• Results driven attitude from sales focused business sectors
• Work to tight deadlines with a can-do attitude.
• Creative thinker with innovative ideas.
• Thorough and meticulous with attention to detail.
• Strong communication skills.

Package and Benefits:

• Upto £40,000 Basic salary dependent on experience
• Career pathway development
• Company profit share paid annually (non-contractual)
• Monthly weekend away prize 
• Free on-site state of the art gym
• Enhanced holidays of 25 days increasing to 27 after 2 years’ service and 28 after 5 years’ service
• Private health care cover after 5 years’ service 
• New business referral scheme
• Access to Medicash scheme
• Access to the Employee Assistance Program including access to counselling 
• Refer a friend scheme 
• Paid day off for your birthday
• Pension scheme contribution increasing to 5% after 5 years’ service and again to 7% after 7 years’ service
• Group life insurance
• Travel Season Ticket loan scheme
• Milestone service recognition
• Discounted products – Manchester City centre parking (AO Arena) / First Bus Travel Club Membership / Microsoft Home User programme / Anglian Home Improvements
• Cycle 2 Work scheme after probationary period

If you’ve got a passion for data and campaign management and the ability to work within a fast paced sales driven business, we’d love to hear from you!

Peninsula is committed to creating a diverse and inclusive workplace. We strive to create an environment where collaboration, unique perspectives and multiple approaches are celebrated. We care about our employees and our communities, we nurture talent and encourage ambition, and we are passionate about people who take pride in their work. Our employees are at the heart of everything we do – diverse in our make-up and united in our goals. We are an Equal Opportunity Employer.