Here's what I know: successful employees will share your values

  • Business Advice
Three workers sat together laughing and making notes.
Peter Done

Peter Done, Group Managing Director and Founder

(Last updated )

Your company values should drive your business and your workforce. Your values are your principles, your goals, and what you stand by.

Knowing your values gives your staff purpose and a deeper understanding of their role within the company.

Why does your workforce need to share your values? Well, if your employees don’t understand or believe in your mission, why should they care about it? If someone doesn’t understand the importance of the part they play, they’re not going to have the motivation to achieve.

Your employees to see your vision if they’re going to believe in it. And by taking a value-led approach, you make your vision clear from the start.

Your employee’s first day shouldn’t be the first time you share your values. Your values need to weave into your recruitment process. That’s how you find strong candidates who are more likely to stay and progress with you.

There are plenty of opportunities to share your values in recruitment. Your job postings are a great place to start. Your job description isn’t just a space to sell the role, it’s a space to celebrate your company. What are your principles? What is your vision? And what are you looking for in an employee?

Be upfront and the people who like what they see will apply. The more detail you can give, the more likely you’ll attract suitable candidates.

The same goes for your interviews. Ask targeted and specific questions. This will help you find out more about what drives a person. So, you can see if they have goals that ultimately align with yours.

Once you’ve made a hire, it will be down to your line managers to continue to guide your new starter and keep them in line with your values.

Incentives will also be key. When employees display your values at work, reward them for it. If one of your values is to be a team player, reward employees who demonstrate great team spirit in the projects they lead. That’s how you incentivise the rest of your workforce to do the same.

Making your values a part of everything you do takes work, but it’s worth it when you see the positive impact on your staff retention, morale, and productivity.

For more advice on the best ways to keep your staff in line with your values, get in touch on 0800 028 2420

Peninsula advisers are on hand to make sure you take all the right steps to keep your employees onboard with the mission and on the right path to success.

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