PPC Manager

PPC Manager

Manchester City Centre - close to Victoria Station

Fantastic package + Excellent Benefits

Peninsula has been empowering businesses for over 40 years, with over 44,000 UK business owners choosing Peninsula for their HR & Health & Safety support. We're looking for a creative, analytical and highly organised PPC Manager, to oversee the management, optimisation & growth of multiple Group PPC accounts.

Day-to-Day Responsibilities

• Manage the planning and everyday management of multiple PPC accounts across the Google and Microsoft networks.

• Strategic planning across all PPC accounts managed within the team with a priority focus on increases in growth in lead generation and improvements in cost efficiencies.
• Bring together all paid channels, including paid social media and trials in programmatic advertising to deliver additional benefit to Group companies.
• Continual optimisation through testing to increase account performance.
• Producing and presenting reports on PPC activity to internal stakeholders.
• Working effectively with the other members of the PPC and wider digital team to maintain effective results from all accounts.
• Have an overview of activity and results of all paid search activity ensuring that you are adhering to best practice and standards outlined.
• Coaching and mentoring PPC team members to improve the standard of their work.
• Monitoring bid management of campaigns across all PPC networks to identify trends, opportunities and areas of concern.

What you Bring to the Team

• 5+ years experience of managing competitive PPC campaigns and able to display experience of managing large budgets.
• Strong knowledge of Excel, Data Studio and Google Analytics with a passion for data analysis and data driven decision making  .
• The enthusiasm to keep abreast of industry standards, new technologies and the latest approaches in digital marketing with the ability to communicate this throughout the digital team.
• Able to develop a long term strategy with hands-on ability to get things done.
• Knowledge of multiple biddable media platforms including display advertising, Google and Microsoft ads, social media, remarketing and programmatic.

Get in touch to find out more!

Peninsula is committed to creating a diverse and inclusive workplace. We strive to create an environment where collaboration, unique perspectives and multiple approaches are celebrated. We care about our employees and our communities, we nurture talent and encourage ambition, and we are passionate about people who take pride in their work. Our employees are at the heart of everything we do – diverse in our make-up and united in our goals. We are an Equal Opportunity Employer.